Stay updated with the latest company news, announcements, and industry developments from Tom&Co.
Adobe Commerce moves to monthly isolated security patches plus annual May releases, improving update frequency and predictability.
A Q&A with Jakub Halva, LeMieux (Interview by Tom&Co). Earlier this week, LeMieux launched the LeMieux Insiders app, a first-of-its-kind platform combining e-commerce, community and rewards.
At Tom&Co, we love helping established brands evolve their digital presence. For Purely Diamonds, one of the UK's most respected bespoke jewellers, that meant reimagining their online experience from the ground up.
Join us for Coffee & Clarity, our relaxed small-group morning sessions designed for senior leaders. Learn how AI can drive business growth with no jargon, just smart conversation and great coffee.
For many years we at Tom & Co have recommended Adobe Commerce to ambitious retailers looking for flexibility and power. But today we're excited to talk about a genuine step change: Adobe Commerce as a Service (ACaaS).
Adobe Commerce as a Service removes upgrades, boosts performance with Edge Delivery Services and embedded AI, and lowers TCO—freeing teams to focus on growth.
Commerce 2.4.9-alpha3 adds Braintree ELO card support and Real Time Account Updater for automatic vaulted card updates.
Adobe Live Search advanced capabilities including startsWith and contains operators reach general availability.
This week marks 6 years since Tom&Co launched our very first website for Topps Tiles 🎉 That initial project was a complete user experience makeover, including a move to Adobe Commerce. We improved n
We’re thrilled to celebrate Antonia Wordie, who has been with Tom&Co for the past six months as our Ecommerce Trading Manager, working exclusively on our exciting client, Sanderson Design Group. Duri
What a night at the 2025 E-Commerce Awards! 🥂 We’re proud to share that Tom&Co took home Silver for Best Ecommerce Agency, recognised for our work in B2B with the launch of the Sanderson Design Grou
Our very own Clare Kelly, will be hosting a panel at eCommerce Expo & Technology for Marketing, the UK’s leading event for the eCommerce and MarTech communities, taking place on 24–25 September 2025 a
We had a brilliant time at Ecom Collab Club this week; a fantastic session diving into promotional strategies ahead of BFCM. Always great to connect with fellow e-commerce minds, swap ideas, and leave
We are delighted to announce the return of Elena Osichkina from maternity leave - and her well-earned promotion! Elena has stepped into a new leadership role, now heading up our Retainer Project Mana
The secret is out! We’re excited to share that the brand-new Sanderson Design Group plc. Trade Site is now live! This project has been an inspiring collaboration, and we want to celebrate the incredi
Our team had an absolutely cracking time at our summer party, sailing off to 'Mexico' in a canal for a feast of tacos, margaritas, and plenty of laughs – all despite the classic British weather! 🌮🍹
We recently completed a total site redesign for Millie's Cookies, bringing their iconic in-store experience online. The goal? To create a joyful, seamless online experience that reflects the magic of
Adobe Commerce as a Cloud Service expands to EMEA region, bringing fully managed commerce to European merchants.
Topps Tiles has been around since 1963, with over 300 stores nationwide. You might think they’d be resting on their laurels… but not a chance. They came to us with a clear goal: make their digital exp
Discover how Tom&Co transformed Millie's Cookies' website into a fast, playful, and personalised digital experience—boosting conversions, engagement, and making cookie lovers smile online.
A big thank you to the brilliant team at Mention Me for catching up with us! Always a pleasure to dive into conversations around brand advocacy, where your customers become your most powerful marketi
Adobe Commerce 2.4.9-alpha2 adds OpenSearch 3.x support, alongside Nginx 1.28 and Composer 2.4+ compatibility.
Hot off the press: the new Topps Tiles Trade website is live. 🔥 We’ve been proud partners with Topps Tiles since 2018, and now we’re excited to unveil the refreshed digital hub built specifically wi
We’re proud to unveil the relaunch and rebrand of Oak Furniture Superstore - now relaunched as Oak&More 🪵✨ The new name is just the beginning. We’ve also given the website a major glow-up and focuse
Personalisation in eCommerce isn’t a nice-to-have, it’s a growth driver. When LeMieux wanted to create a more tailored, seamless shopping journey for their customers, they came to us with a vision:
B2B digital transformation? Easier said than done. 🚧 From messy product data to ERP chaos, internal resistance to CAPEX headaches most B2B brands hit a wall before they even start. In our latest bl
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Tom&Co is thrilled to be a finalist for Best E-commerce Agency at the 2025 eCommerce Awards—recognising our work with brands like LeMieux and Topps Tiles.
Is your eCommerce platform holding you back? If you're planning a site migration, or even just thinking about it—this case study is your essential guide. We partnered with eCommerce strategist 🧔🏻
What an inspiring day at Adobe Summit London 2025, so much AI-powered innovation on the horizon!We had a fantastic time attending alongside our client Oliver Bonas and exploring the exciting ways Adob
Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how t...
We had an incredible time at K:LDN 2025 this week! 🚀 As a digital agency working closely with ambitious eCommerce brands, events like these are invaluable. A few standout takeaways that really reson
We were delighted to join the myFUJIFILM team at this year’s annual conference — a truly energising few days surrounded by passionate people and great conversations. It was fantastic to connect with
Last week, our strategy team at Tom&Co had the pleasure of attending Mailchimp’s FWD event—and what a brilliant day it was! 📩✨ We heard from some of the best in the business on email marketing, cust
We’re excited and proud to finally shout about our work with the brilliant team at The Folio Society Ltd 📚✨ It was a total joy to help bring their new digital vision to life—combining beautiful des
Big news from Team Tom&Co! 🎉 We’re beyond excited to be named a finalist for Best eCommerce Agency at the eCommerce Awards 2025! 🏆 This recognition means the world to us. It’s a huge shoutout to o
We had a brilliant time at Meet Magento UK 2025 yesterday! 🙌 Our team—Founder Tom, Head of Strategy Thomas, Senior Account Strategist Tom (yes, really), and our newest Strategist Clare—headed to the
For decades, B2B brands thrived by staying behind the scenes—focusing on wholesale, bulk orders, and long-standing distributor relationships. But in today's digital-first economy, the rules have chang...
If only all our commutes to the station were this fun 🚶♀️🚎 The Tom&Co social took us on a brilliant ride around Tower Bridge, through the City, and back to London Bridge — all aboard a Pedibus. G
Just back from Config 2025 - Our Design team had a fantastic time at Figma Config 2025—hosted in London for the first time! There’s nothing like being in a room full of designers, makers, and curious
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E-commerce never sits still—and neither do we. With global online retail expected to hit $7.4 trillion by 2025, the landscape is changing fast. Today's shoppers expect immediate access, global reach,...
We’re incredibly proud to see our client LeMieux awarded a Royal Warrant by Appointment to His Majesty King Charles III — a true testament to the brand’s exceptional quality, craftsmanship, and dedica
I’ve recently completed the Adobe Target and Adobe Analytics Foundations courses, building a strong foundation in A/B testing, personalisation, and data-driven insights 📈 These tools are central to
Great to be at IRX (InternetRetailing Expo) this year — a fantastic opportunity to connect with industry leaders, partners, and fellow innovators shaping the future of retail. 🚀 A special shoutout t
Our Head of Strategy, Thomas Dee, along with two of our Senior Account Strategists, Clare Kelly and Tom Cummings, will be heading to IRX 2025 tomorrow at the NEC Birmingham. We’re looking forward to
Online shopping doesn’t have to be boring—just ask Oliver Bonas. We partnered with the team to bring the same energy and experience from their stores into the digital world. Using headless architectu
We’re excited to share that our Senior Account Strategist, Clare Kelly, will be speaking at The Women's Domain: Retail & Ecommerce Unlocked event, hosted at Patchwork's offices — alongside speakers fr
The Tom&Co team were thrilled to welcome the Yotpo crew to our office last week for a deep dive into everything new with their loyalty and reviews features. Last year, we launched Biscuiteers with Yo
We partnered with iconic UK furniture brand Barker and Stonehouse to give their digital presence a serious upgrade — and the results speak for themselves: 📈 +81% Revenue | +78% Transactions | +89% U
Celebrating a Decade of Digital Innovation with Oliver Bonas. Over the past 10 years, we've partnered with Oliver Bonas to transform their digital presence, achieving remarkable milestones: 📈 +290
April 2025 focuses on GraphQL enhancements powering headless storefronts and composable architectures—accelerating migration to Adobe’s new Storefront.
Adobe Commerce as a Cloud Solution: The Future of eCommerce 🛍️💻 Adobe's latest announcement introduces Adobe Commerce as a cloud-based solution, revolutionising the eCommerce landscape. This adva
Our design team stepped away from screens and wireframes for a day to focus on continuous improvement—and ended up spinning their creativity in a whole new way… literally! 🎨🌀 After a hands-on works
Exciting news for eCommerce! Following Adobe’s announcement, the Tom&Co team is eager for the launch of Adobe Commerce as a Cloud Service —a significant step forward for merchants seeking scalability,
Always a pleasure spending time and talking everything Trustpilot and ecommerce with Tom McCaul and Jakub Halva from our partners Tom & Co. These guys gave me my first job in ecommerce and I’ll never
I’m delighted to share that I’ve started a new position as eCommerce Manager at Tom & Co. Having worked mostly in-house, I’m looking forward to taking on a new challenge and working on an exciting pro
Adobe Experience Platform Agent Orchestrator launches with 10 specialised AI agents, automating complex commerce workflows.
We’re excited to have Clare Kelly join us as an E-commerce Account Strategist. With a wealth of experience in digital strategy, e-commerce growth, and brand transformation, Clare has worked with top n
Adobe Brand Concierge is an AI-powered conversational agent with access to buying patterns, inventory, and product insights for enhanced customer service.
Adobe Commerce Optimizer delivers AI-powered optimisation to the experience layer, allowing merchants to boost performance without replatforming.
It was great to connect with our Adobe partner manager Emily Higgs, and talk all things e-commerce, innovation, and growth. Exciting things are on the horizon, and we can’t wait to see how this partne
Adobe announces Adobe Commerce as a Cloud Service (ACCS), a fully managed SaaS platform with Commerce Optimizer companion, transforming how merchants scale.
New Website Launch: Serenova is Live! 🌿 We are excited to announce a top-notch e-commerce launch. This time, we’ve partnered with Serenova to create a website that makes shopping for wellness prod
“Don’t sell, solve!” My personal mantra and the heart of genuine, value based consulting and long-term trusting relationships. Business transformation starts with giving yourself a wide mandate to
Adobe Product Recommendations now supports PHP 8.4 for Adobe Commerce 2.4.4 and later, enabling faster recommendation processing.
For over 80 years, Fujifilm has been synonymous with photography, helping people capture and preserve life's most cherished moments. MyFUJIFILM partnered with Tom&Co to re-platform onto Adobe Commerce...
Discover how Tom&Co helped Agent Provocateur achieve a 30% increase in conversion rates through headless Adobe Commerce (Magento) architecture and intelligent integrations.
Adobe Payment Services now supports the latest Adobe Commerce 2.4.8 and PHP 8.4, enabling merchants to future-proof their payment infrastructure.
We’re kicking off 2025 with some exciting news—Tom&Co has a new home! 🎉 We've moved just a stone’s throw away to a bigger and better office, and we had a real pinch-me moment when we saw our stunnin
If you’re looking for a fun way to kick off your Christmas celebrations, we highly recommend a competitive game of curling! It certainly broke the ice for us and had everyone in a merry mood. After cu
We’re proud to share our latest project: the relaunch of Oak Furniture Superstore! We’ve worked closely with their team to reimagine the online shopping experience from the ground up. Key Enhancement
New GraphQL endpoints enable merchants to save payment methods without completing purchases, improving checkout and subscription management.
We’re excited to share that Tom&Co recently relaunched the website for Field&Flower, your go-to destination for high-quality, sustainable meat! 🌍💚 The new site brings a fresh, user-friendly experi
Product Recommendations category filter now respects store-view boundaries, preventing cross-store recommendation contamination.
We had a fantastic evening bringing our teams together to celebrate five incredible years of collaboration with Topps Tiles. It’s been truly rewarding to witness the brand’s growth, from launching the
Although Cornishware, with a heritage dating back to 1864, takes pride in its tradition and craftsmanship, they like to keep up with the modern times when it comes to their online strategy! Partnering
It was fantastic catching up with our partner, Gorgias! 🤝 Together, we have the pleasure of working with two incredible brands, Le Chameau and John Lobb. We’re thrilled about the opportunities ahead
Join us for breakfast and top Strategy Tips! 🥞🍳🍽️ This November, our Head of Strategy, Thomas, will join a panel hosted by Dotdigital, along with Adobe and The PHA Group They'll discuss how small,
An incredible evening in Mayfair for the eCommerce Awards! 🏆 We’re thrilled that our amazing client, Le Chameau, earned a well-deserved spot as a finalist for Fashion Apparel or Footwear eCommerce
Adobe Commerce October security patches upgrade TinyMCE to version 7.3, addressing critical CVE-2024-38357 vulnerability.
We had a wonderful time at the NikeByYou event hosted by Loqate, a GBG solution. It was great to attend alongside our client Oliver Bonas. Thank you for having us Zach Buckley!
Tighter dependency control, CI/CD hygiene and vendor access reviews.
Critical security update APSB24-73 addresses code execution vulnerabilities in Adobe Commerce and related services.
Adobe discontinues the Amazon Sales Channel extension, recommending third-party solutions for continued Amazon marketplace integration.
Live Search Advanced Search Beta introduces layered search with startsWith and contains operators for sophisticated product discovery.
Invest in key rotation, secret hygiene and practical 2FA patterns.
Live Search faceting now supports 100 buckets per facet and price ranges up to 40 million, enabling more granular product filtering.
Adobe discontinues Channel Manager for Walmart Marketplace, recommending third-party alternatives for continued multi-channel selling.
CosmicSting highlighted the need for disciplined key and secret management.
Live Search Product List Page Widget 2.0 adds Add to Cart functionality, multiple product images, and dynamic colour-switching.
Adobe's stateful GraphQL Application Server delivers 30% faster API response times through intelligent state management and caching.
Adobe Commerce 2.4.7 includes Payment Services as a bundled solution, becoming the default payment processing platform.
2.4.7 advanced PCI DSS 4.0 readiness and improved platform stability.
Adobe Commerce 2.4.7 launches with PHP 8.3 support, 30% faster API responses via GraphQL Application Server, and USPS Ground Advantage integration.
Adobe introduces GenStudio with AI-first content planning, creation, and measurement capabilities for modern marketing teams.
Adobe announces Edge Delivery Services for commerce storefronts with document-based authoring and Lighthouse 100 scores.
Adobe unveils generative AI capabilities and Edge Delivery Services for commerce storefronts at Summit 2024.
Adobe Experience Platform launches AI Assistant beta with AI guidance for data, analytics, and customer journey simulations.
A composable mindset with a focus on high-value verticals and outcomes.
Adobe announces unified GraphQL endpoint for Product Recommendations, Live Search, and Catalog Service, simplifying merchant integrations.
Related products data now available in Catalog Service API with faster product detail page load times, enhancing headless commerce experiences.
Core platform security continued; Connected Cloud gained capabilities.
The charming tale of the Le Chameau wellington boot began in a seaside village in Normandy, France. 100 years later, we helped them revamp their website with remarkable results.
Adobe announces streamlined 2024 release strategy: one major core patch (2.4.7) and five security-focused patches, improving predictability and upgrade simplicity.
Security advisories and hardening guidance to keep stores safe.
June emphasised steady patching and safe upgrade momentum across stores.
Adobe releases Admin UI SDK enabling App Builder developers to extend Commerce Admin with custom menus, tabs, and functionality without core modifications.
Adobe Summit Sneaks reveals True Colours AI-powered colour recommendations and Fast Filtered Commerce for intelligent product filtering, transforming customer discovery.
Adobe Summit 2023 unveils API Mesh enhancements for headless commerce and announces out-of-box Walmart integration, enabling merchants to expand sales channels efficiently.
Real-Time CDP audiences can now activate to Adobe Commerce for personalized experiences, enabling merchants to leverage first-party data and AI-driven segments.
Released 14 March 2023, 2.4.6 focused on speed, scale and security.
Adobe Commerce 2.4.6 ships with 300 quality fixes, PHP 8.2 support, and enhanced bulk import capabilities handling 100,000 records per minute for high-throughput processing.
Adobe announces default re-ranking rules for Live Search, allowing merchants to set fallback merchandising logic for all searches without manual rules.
Adobe Commerce (Magento) specialist site builders Tom&Co built a new system for Topps Tiles that's led to 21% year on year sales boost in Q4 alone.
Adobe announces easier Catalog Service access through API Mesh, reducing integration friction for merchants building composable storefronts.
Adobe extends Data Connection with PHP 8.2 support and custom AEP Web SDK compatibility, enabling merchants to future-proof their data pipelines.
Adobe introduces App Builder, API Mesh, and Adobe I/O Events for composable commerce, enabling merchants to build integrations faster and at lower cost.
Adobe discontinues regular support for Adobe Commerce versions 2.4.0 through 2.4.3, requiring merchants to upgrade to 2.4.4 or later to maintain security coverage.
Bolt Quick Checkout brings passwordless, one-click checkout to Adobe Commerce merchants, delivering up to 20% conversion rate improvements through frictionless purchasing.
Adobe rebrands Experience Platform Connector as Data Connection with bundled commerce-data-export dependencies, improving clarity and reducing setup complexity.
Adobe Data Connection extension now supports AEM storefronts with two new storefront events, enabling unified data tracking across Adobe Experience Cloud.
Security updates landed across supported lines, including 2.4.5-p1.
Final day of support for the 2.3.x release line. Merchants still on 2.3 should prioritise upgrade planning.
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Oliver Bonas worked with Tom&Co to achieve a remarkable 109% boost in revenue through a comprehensive website overhaul, as featured in Econsultancy.
B2B extension adds 2.4.5 support and removes unnecessary email notifications for API updates.
New extension allows shoppers to electronically sign agreements during checkout, streamlining contract workflows for merchants.
Major release delivers OpenSearch as default, Apple Pay integration, Adobe IMS authentication and Live Search for B2B.
2.4.5 focused on quality, security and faster GraphQL for modern headless builds.
BOPIS solution officially launches with simplified check-in experience for Store Assist app.
A landmark release: mandatory PHP 8.1, OpenSearch by default, deep security hardening, and AsyncOrder for large-scale performance.
OpenSearch adoption, VBE clean-up, and a rapid response to a February zero-day.
A quiet month focused on planning, testing, and preparing for Adobe Commerce 2.4.4.
Adobe unified Magento Commerce and Adobe Commerce Cloud under the Adobe Commerce brand while retaining Magento Open Source. A defining strategic move.
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Join Tom&Co, Klevu and James Gurd for an in-depth discussion about headless commerce and its benefits for modern eCommerce businesses.
The Drum features Tom&Co's work with Topps Tiles, highlighting how we transformed their user experience and delivered exceptional results through strategic UX improvements.
Security focus with 2.4.3-p1 and 2.3.7-p2, CSRF mitigation and PHP 7.3 end-of-life pressure. Our guidance: plan upgrades as part of ongoing risk management.
New security mechanism allows Starter merchants to control outbound network traffic, preventing data exfiltration and malicious external calls.
PayPal-powered Payment Services announced with credit/debit, PayPal, and Venmo support, offering merchants unified payment management with lower PCI scope.
Five years after acquiring Bluefoot, Adobe finally brings Page Builder to Magento Open Source, democratising visual content creation for all merchants.
Major release introduces Live Search, rate limiting for Web APIs, and PayPal Pay Later support with over 370 bug fixes and security enhancements.
Merchants can now accept Apple Pay payments through PayPal integration using Touch ID and Face ID, expanding payment options with one-click checkout.
Walmart makes fulfillment technologies available to Adobe Commerce merchants for the first time, opening new possibilities for inventory and logistics optimisation.
PWA Studio 10 adds mega menu support, store switcher dropdown, and expanded payment options, advancing headless commerce capabilities.
Adobe announces PHP 7.3 end of support, requiring all merchants to upgrade to PHP 7.4 or later by December 2021.
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At Adobe, we're always inspired by the ways our customers are constantly innovating to transform digital experiences. Today, we're excited to announce the 2021 Adobe Experience Maker Awards winners.
New B2B features for Product Recommendations plus PWA Studio storefront support expand Adobe Commerce capabilities for merchants.
Adobe Sensei-powered Live Search becomes generally available with AI-driven instant results, transforming product discovery for merchants and shoppers alike.
