
Beyond the 'Big Bang' Launch: How We Design for Constant Growth
Tom&Co’s design philosophy moves beyond one-off launches towards continuous growth, integrating design, CRO, and technology in a ‘total commerce’ approach driven by real-world data.
Strategic thinking and best practices for e-commerce growth, digital transformation, and business success.

Tom&Co’s design philosophy moves beyond one-off launches towards continuous growth, integrating design, CRO, and technology in a ‘total commerce’ approach driven by real-world data.
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In the fast-moving world of e-commerce, personalisation is more than just a trend—it's an expectation. That's why premium equestrian brand LeMieux partnered with digital agency Tom&Co to create a uniq...

Digital transformation is no longer a 'nice to have' in B2B. It's the new standard. By 2025, 80% of B2B sales interactions are expected to happen online. But many B2B businesses are stuck—here's how t...

Discover how Tom&Co created a seamless, scalable Outfit Builder for LeMieux—enhancing personalisation, improving UX, and increasing AOV. See the strategy behind the custom shopping experience.
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E-commerce never sits still—and neither do we. With global online retail expected to hit $7.4 trillion by 2025, the landscape is changing fast. Today's shoppers expect immediate access, global reach,...

For B2B brands expanding into D2C, your tech stack isn't just infrastructure—it's your competitive edge. Here's how to build for scale from day one.
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In 2025, winning in e-commerce means winning on customer experience. Tom&Co explores how forward-thinking brands are treating experience as a product itself across the full customer journey.

Personalisation in e-commerce isn't new — but the way it's being done is changing fast. We're now deep into the era of hyper-personalisation — tailoring the entire online shopping experience in real t...

From showroom to screen: Discover how Tom&Co transformed Barker and Stonehouse with headless technology, AI-powered search, and ongoing CRO to create a seamless digital experience.
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Adobe Commerce (Magento) is going full cloud mode. This isn't just another tech upgrade — this is a seismic shift towards a future where scalability, flexibility, and ease of use take centre stage.

Standing out in a crowded e-commerce landscape isn't easy, but Oliver Bonas, supported by Tom&Co, has proven how smart digital strategy and customer-centric innovation can drive exceptional growth.

For the past decade, Biscuiteers and Tom&Co have forged a partnership driving continuous innovation, AI-driven recommendations, and remarkable growth in the premium biscuit gifting market.

LeMieux's headless architecture seamlessly manages five retail and five trade websites through a single backend, supporting rapid expansion with 61% revenue growth and enhanced personalisation.

Discover how Tom&Co helped Agent Provocateur achieve a 30% increase in conversion rates through headless Adobe Commerce (Magento) architecture and intelligent integrations.

Topps Tiles partnered with Tom&Co to transform their trade website, achieving 100% revenue increase and 1000% surge in trade website visits through advanced omnichannel capabilities.