Adobe Summit 2025: Adobe Commerce as a Cloud Service Unveiled

Adobe Summit 2025, held on March 18, unveiled Adobe Commerce as a Cloud Service (ACCS), a watershed moment for enterprise e-commerce. ACCS represents Adobe's boldest move towards fully managed, cloud-native commerce—removing infrastructure burden from merchants entirely and allowing them to focus on growth.

What is ACCS?

Adobe Commerce as a Cloud Service is Adobe's fully managed SaaS offering for Adobe Commerce. Unlike traditional Commerce deployments requiring merchants to manage infrastructure, scaling, updates, and security patches, ACCS handles all operational complexity. Adobe manages platform upgrades, security patches, infrastructure scaling, performance optimisation, and compliance—merchants focus entirely on commerce strategy and customer experience.

The Operational Shift

This represents a fundamental shift from IaaS (Infrastructure as a Service) to full SaaS. Merchants no longer manage server capacity, load balancing, database administration, or deployment pipelines. Instead, they configure their store, integrate extensions, and monitor business metrics. For enterprise retailers managing complex global operations, this shift eliminates a significant operational burden.

Commerce Optimizer Companion

ACCS arrives alongside Commerce Optimizer, an AI-powered companion tool that provides real-time insights into store performance, revenue impact of configuration changes, and recommendations for optimisation. Commerce Optimizer learns merchant patterns, identifies conversion bottlenecks, and suggests evidence-based improvements. This transforms Adobe Commerce from a platform merchants must optimise into one that actively helps merchants succeed.

Enterprise Implications

For large retailers, ACCS eliminates the need for dedicated infrastructure teams, reduces capital expenditure on servers and databases, ensures compliance through built-in governance, and accelerates time-to-market for new features. The all-in monthly fee model provides budget predictability and eliminates surprise infrastructure costs.

Market Position

ACCS positions Adobe directly against Shopify Plus and WooCommerce Cloud whilst retaining Adobe Commerce's flexibility and enterprise capabilities. For merchants seeking true managed commerce without sacrificing customisation, ACCS is transformational. For Tom&Co and our partners, ACCS opens new service opportunities focused on commerce strategy and optimisation rather than infrastructure management.

What's Next

ACCS launched in select regions in Q2 2025 with phased rollout throughout the year. Merchants interested in migrating should begin evaluation immediately—early adopters will realise operational efficiency gains sooner than late adopters.