Adobe Target optimisation
Increase operational efficiency with Adobe Target. We help ambitious e-commerce brands leverage tight integration with Adobe Commerce (Magento) and Adobe Analytics to deliver personalised experiences at scale, creating strategic partnerships that drive measurable growth.
Why Adobe Target drives operational efficiency
As an agency, we understand that operational efficiency isn't just about doing more with less - it's about making smarter decisions faster. Adobe Target enables us to optimise your e-commerce platform with precision, leveraging tight integration with Adobe Commerce (Magento) and Adobe Analytics.
The seamless integration across the Adobe Experience Cloud means we can test, personalise, and optimise your entire customer journey without the complexity and overhead of managing multiple disconnected tools.
Powerful optimisation capabilities
Adobe Target delivers enterprise-grade testing and personalisation that integrates seamlessly with your existing Adobe Commerce (Magento) platform.
A/B Testing at Scale
Run sophisticated multivariate tests across your e-commerce platform with confidence. Adobe Target's AI-powered testing enables rapid optimisation of conversion paths.
AI-Powered Personalisation
Leverage Adobe Sensei AI to automatically optimise content, product recommendations, and experiences for each customer segment in real-time.
Real-Time Decision Making
Deliver personalised experiences instantly based on customer behaviour, preferences, and contextual data from Adobe Analytics.
Experience Targeting
Create sophisticated audience segments and deliver tailored experiences based on demographics, behaviour, geography, and custom attributes.
Automated Personalisation
Machine learning algorithms continuously optimise which experience performs best for each visitor, reducing manual intervention and maximising efficiency.
Performance Analytics
Deep integration with Adobe Analytics provides comprehensive reporting on test performance, conversion impact, and customer lifetime value.
Tight integration with Adobe ecosystem
Adobe Commerce (Magento) Integration
- Native Integration: Adobe Target works seamlessly with Adobe Commerce (Magento) through pre-built connectors, eliminating complex custom development
- Product Data Sync: Automatically leverage your complete product catalogue, inventory, and pricing data for personalised recommendations
- Cart & Checkout Optimisation: Test and personalise every stage of the purchase journey from product discovery to checkout completion
- Unified Customer Profiles: Leverage Adobe Commerce customer data for sophisticated segmentation and targeting strategies
Adobe Analytics Integration
- Shared Audience Segments: Use Adobe Analytics segments directly in Adobe Target for precise experience targeting
- Unified Reporting: View test results alongside comprehensive analytics data for holistic performance insights
- Behavioural Triggers: Trigger personalised experiences based on real-time customer behaviour tracked in Adobe Analytics
- Attribution Modelling: Understand how personalisation and testing impact customer lifetime value and multi-touch attribution
How Adobe Target drives operational efficiency
Reduced Development Time
Visual editor and pre-built templates enable rapid test creation without extensive development resources. What used to take weeks now takes hours.
Faster Decision Making
AI-powered auto-allocation and auto-target features accelerate testing cycles, delivering statistically significant results faster than traditional A/B testing.
Lower Technical Debt
Centralised experience management means no scattered scripts or tools to maintain. One platform for all testing and personalisation reduces complexity.
Team Collaboration
Marketing teams can create and launch tests independently whilst developers focus on strategic initiatives. Collaboration workflows keep everyone aligned.
Data-Driven ROI
Integrated analytics provide clear ROI metrics for every test and personalisation campaign, justifying continued investment and resource allocation.
Continuous Optimisation
Automated personalisation runs continuously in the background, constantly improving results without manual intervention or resource drain.
Our partnership approach
Why partner with Tom&Co for Adobe Target?
As an official Adobe Solutions Partner with over a decade of Adobe Commerce (Magento) experience, we understand how to leverage the full power of the Adobe Experience Cloud. Our approach focuses on practical, measurable outcomes that drive business growth whilst maintaining operational efficiency.
- Certified Adobe Target and Adobe Commerce (Magento) specialists
- Deep expertise in Adobe Experience Cloud integration
- Proven track record optimising leading e-commerce brands
- Strategic partnership approach focused on long-term success
- End-to-end support from strategy to implementation and ongoing optimisation
Got a question or two?
Q: How does Adobe Target integrate with Adobe Commerce (Magento)?
Adobe Target integrates natively with Adobe Commerce (Magento) through pre-built connectors that sync your product catalogue, customer data, and shopping behaviour. This enables sophisticated personalisation of product recommendations, pricing, promotions, and checkout experiences without complex custom development.
Q: What makes Adobe Target different from other testing tools?
Adobe Target's key differentiator is its deep integration with Adobe Analytics and Adobe Commerce, combined with AI-powered personalisation through Adobe Sensei. This ecosystem approach means you can leverage rich customer data for more sophisticated targeting whilst maintaining a single source of truth for analytics.
Q: How does Adobe Target improve operational efficiency for agencies?
Adobe Target reduces development overhead through visual editors and pre-built templates, accelerates testing with AI-powered auto-allocation, and eliminates tool sprawl by centralising all testing and personalisation. Marketing teams can operate independently whilst developers focus on strategic initiatives.
Q: Can Adobe Target work with our existing Adobe Analytics setup?
Yes, Adobe Target is designed to work seamlessly with Adobe Analytics. You can use Analytics segments for targeting, view test results in Analytics reports, and leverage behavioural data for real-time personalisation. The integration is native and requires minimal setup.
Q: What kind of results can we expect from Adobe Target implementation?
Our clients typically see conversion rate improvements of 15-30% within the first six months, alongside significant operational efficiency gains. Beyond metrics, Adobe Target enables faster decision-making, reduced technical debt, and a more data-driven culture across the organisation.
Our Awards
We're honored to be recognized for our commitment to excellence and innovation in e-commerce
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eCommerce Awards
Finalist - Best eCommerce Agency (over 35 Employees)
2025
UK Ecommerce Awards
Millies Cookies — Food Ecommerce Website of the Year
2025
UK Ecommerce Awards
Barker and Stonehouse — Home Furniture Ecommerce Website of the Year
2025
Ecommerce Awards
Best Ecommerce Agency 2023
2023
UK Digital Awards
Winner
2023
UK Agency Awards
Finalist
2022
eCommerce Awards
Finalist - Best eCommerce Agency (over 35 Employees)
2025
Adobe Experience Maker Awards
The Mastermind
2021
The Drum Awards
Digital Industries Winner
2021
Direct Commerce Awards
Winner
2021
We're proud to be recognized by industry leaders for our innovative approach and genuine partnerships
Ready to optimise your e-commerce platform with Adobe Target?
Let's discuss how Adobe Target's tight integration with Adobe Commerce and Adobe Analytics can transform your operational efficiency and drive measurable growth.
Let's Talk