Experience Platform Connector Renamed to Data Connection
Adobe rebrands Experience Platform Connector as Data Connection with bundled commerce-data-export dependencies, improving clarity and reducing setup complexity.
November 2022 saw Adobe rebranding the Experience Platform Connector extension to Data Connection. More than a name change, the rebrand included bundling critical dependencies and streamlining the installation process.
Why the Rebrand?
The original name was ambiguous. The new name, Data Connection, clearly communicates the purpose: it connects commerce data to Adobe ecosystem. The simpler name also reflected the maturity of the extension.
Bundled Dependencies
Previously, merchants had to install Data Connection alongside the commerce-data-export module separately. With the rebrand, commerce-data-export was bundled as a dependency. Setup time dropped from 30 minutes to 5 minutes.
Simplified Installation
Merchants could now install Data Connection via Composer and the system automatically configured everything.
Want to read more insights?
View All ArticlesRelated Articles
Continue reading with these related insights and updates from our team.
October 2022 Security Cycle: 2.4.5-p1+
Security updates landed across supported lines, including 2.4.5-p1.
Data Connection Adds AEM Storefront Support
Adobe Data Connection extension now supports AEM storefronts with two new storefront events, enabling unified data tracking across Adobe Experience Cloud.
Bolt Quick Checkout Launches for Adobe Commerce
Bolt Quick Checkout brings passwordless, one-click checkout to Adobe Commerce merchants, delivering up to 20% conversion rate improvements through frictionless purchasing.
Explore More Solutions
Adobe Commerce (Magento) Development
Expert Adobe Commerce (Magento) and Magento development in London
E-commerce Strategy
Strategic e-commerce consulting for digital growth
SEO Optimisation
Technical SEO for e-commerce websites
Design & UX
User experience design for e-commerce conversion