Data Connection Adds AEM Storefront Support

October 2022 brought an important update to Adobe Data Connection: support for AEM (Adobe Experience Manager) storefronts. With two new storefront events and full AEM compatibility, merchants using AEM Sites for their storefronts could now send commerce data directly to Adobe Experience Platform.

The Data Challenge

Many enterprise merchants use AEM for content-rich storefronts and Adobe Commerce for backend operations. Previously, sending commerce data to Adobe Experience Platform required custom integration work. Data Connection now handled this automatically.

Two New Storefront Events

Adobe added two critical events to the storefront event schema: product view tracking and add-to-cart events. These events captured fundamental commerce interactions, enabling downstream personalisation, reporting, and audience segmentation.

Data Unification Benefits

With both AEM content interactions and commerce events flowing to Experience Platform, merchants gained a complete customer view. Marketers could segment audiences based on content engagement and purchase behaviour combined.