Amazon Sales Channel Extension Discontinued

October 1, 2024 saw Adobe officially discontinue the Amazon Sales Channel extension for Adobe Commerce. Like the earlier Walmart Channel Manager discontinuation, this decision reflects Adobe's strategic choice to focus on core platform capabilities whilst enabling specialist third-party providers to serve merchants' Amazon integration needs.

End of Support Timeline

Merchants currently using Amazon Sales Channel received advance notice and a transition period. Adobe provided continued support through the announced end date, ensuring merchants had adequate time to migrate without disruption to their Amazon channel operations.

Why This Decision

Amazon's marketplace API is sophisticated and evolving rapidly. Maintaining first-class Amazon integration requires specialists with deep marketplace expertise. Rather than attempting to keep pace with Amazon's continuous changes, Adobe recognised that dedicated Amazon-focused integration providers deliver better merchant value. This allows Adobe to invest development resources in core commerce capabilities where it has greater competitive advantage.

Evaluating Alternatives

Merchants should evaluate established Amazon integration platforms such as DataLogic, Sellerbot, and other marketplace specialists. These solutions typically offer superior functionality including:

Advanced inventory syncing, sophisticated pricing rules, detailed analytics specific to Amazon, rapid API updates reflecting marketplace changes, dedicated Amazon-focused support teams.

Migration Strategy

Successful migration requires planning. Key steps include: researching alternative platforms with free trials, testing integrations with non-production data, planning a cutover during lower traffic periods, communicating with Amazon seller support about channel transitions, and validating that all critical functionality is replicated in the new platform.

Broader Ecosystem Trends

The discontinuation of both Walmart and Amazon integrations within months reflects a maturing marketplace ecosystem. Specialist integration companies have built superior solutions through focused expertise. Rather than fighting this trend, forward-thinking platforms like Adobe embrace it, building partnerships and focussing investment where they create greatest value. Merchants benefit through better products and more innovation.