Edge Delivery Services Commerce Storefront Announced

Following the Adobe Summit 2024 announcements, Adobe formally released Edge Delivery Services as a commerce storefront solution. This represents a fundamental reimagining of how commerce storefronts can be built, leveraging document-based authoring and edge computing to deliver exceptional performance and developer experience.

What is Edge Delivery Services?

Edge Delivery Services is an architectural approach that combines content delivery networks (CDNs), edge computing, and modern web standards to serve content and applications from locations closest to your customers. For commerce, this means dramatically faster page loads, better Core Web Vitals, and a simpler development model.

Document-Based Authoring

One of the most innovative aspects is document-based authoring. Rather than requiring content teams to work within traditional CMS interfaces, Edge Delivery Services allows teams to author content using familiar tools like Microsoft Word or Google Docs. These documents are automatically transformed into high-performance web experiences. This democratises storefront management and dramatically reduces the barrier to entry for non-technical teams.

Lighthouse 100 Scores

Merchants using Edge Delivery Services report achieving Lighthouse 100 scores across performance, accessibility, best practices, and SEO. These near-perfect scores translate to better search visibility, faster load times, and superior user experience. Achieving such scores traditionally required significant technical expertise and ongoing optimisation. Edge Delivery Services achieves these scores as a matter of architecture.

Performance Benefits

Edge Delivery Services eliminate traditional bottlenecks: no complex build processes, no server provisioning, no CDN configuration complexity. The service automatically handles caching, invalidation, and global distribution. Merchants can deploy changes instantly and confidently, knowing performance will remain optimal.

Implications for Merchants

For merchants committed to modern, high-performance storefronts, Edge Delivery Services represent a compelling alternative to traditional architectures. The combination of ease-of-authoring and world-class performance is particularly attractive for merchants who want great results without deep technical complexity.