Magento Commerce Officially Rebranded as Adobe Commerce

Magento Becomes Adobe Commerce: A Strategic Rebrand

Adobe has announced a significant branding change. Magento Commerce is now Adobe Commerce. The open-source version retains the Magento name.

What Changes

Adobe uses: Adobe Commerce (cloud-hosted, formerly Magento Commerce) and Magento Open Source (open-source version).

The rebrand aligns with Adobe's broader Digital Experience Cloud, positioning it alongside Analytics, Target and Campaign.

What Doesn't Change

The rebrand is cosmetic. Platform functionality, API compatibility, extensions and upgrade paths remain unchanged.

Why Rebrand

Integration with Adobe ecosystem, clarification of positioning for enterprise, and support for headless and composable architectures.

For Merchants

Adobe is updating documentation and support portals. Agencies like Tom&Co are now Adobe Commerce Partners. This doesn't change expertise—only positioning.

Open Source Remains Magento

Open-source version retains Magento brand, respecting the community that built the reputation.