Adobe and FedEx Announce Strategic Partnership

Adobe and FedEx: Free Two-Day Shipping Partnership

Adobe and FedEx announced a multi-year partnership bringing ShopRunner integration to Adobe Commerce. Merchants gain access to FedEx with free two-day shipping.

What Is ShopRunner

FedEx's premium delivery programme. Members enjoy free two-day shipping, free returns, dedicated support and exclusive promotions.

ShopRunner addresses cart abandonment—unexpected shipping costs. Free shipping removes price shock at checkout and increases conversion.

Partnership Works

ShopRunner integrates into Adobe Commerce shipping. Merchants automatically opt in without lengthy setup. Qualifying purchases display ShopRunner options.

Benefits

Free shipping reduces abandonment and increases volume 10-15%. Powerful differentiation versus competitors. Members return more frequently. FedEx handles logistics. Merchants can feature ShopRunner branding.

Strategy

Exemplifies Adobe's approach: comprehensive platform reducing friction. Integration of shipping, search, personalisation and payments creates a complete operating system.