Adobe Summit 2021: Live Search and Product Recommendations Announced

Adobe Summit 2021: AI-Powered Commerce Innovation

Adobe announced two game-changing features for Adobe Commerce: Live Search and Product Recommendations, powered by Adobe Sensei AI.

Live Search

Live Search uses NLP and machine learning to understand customer intent. It interprets what customers seek—even if terms don't match exact attributes.

Features include typo tolerance, synonym understanding, category intelligence, visual merchandising rules and analytics. Live Search increases conversion rates by up to 6%.

Product Recommendations

This AI engine generates hyper-personalised suggestions across the journey. It analyses millions of signals including viewing history, cart items and behaviour.

Merchants report AOV lifts of 20-25%. Recommendations adapt continuously as behaviour evolves.

Integration

Both are built into Adobe Commerce. No latency, data privacy within Commerce, unified analytics and simple admin.

Impact

Enterprise-grade AI available to merchants. Agencies can implement without custom pipelines.