AI Product Image Generation
Dynamically generating variants of existing lifestyle imagery, allowing customers to visualise products on a horse that matches the color of their own
Key Results
The Challenge
LeMieux core brand pillar is 'Matchy Matchy' — allowing customers to visualise coordinated outfits. But producing lifestyle photography for every product colourway across every horse coat colour was logistically impossible and prohibitively expensive.
The Solution
We built an AI image generation pipeline that dynamically creates product imagery variants at scale, with every generated image queued for manual approval by the creative team before going live.
Key Capabilities
Dynamic Variant Generation
Generates variants of existing lifestyle imagery, allowing customers to visualise products on a horse matching the colour of their own.
Near-Full Catalogue Coverage
Expands the Outfit Builder from a limited selection to cover almost the entire catalogue of over 10,000 SKUs.
Quality-Controlled Pipeline
Unlike 'black box' AI, our workflow ensures integrity. Every generated image is queued for manual inspection and approval by the LeMieux creative team before it goes live. The entire process has been designed and built for scalability and efficiency specifically around LM needs.
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