PWA Studio 10 Released with Major Feature Updates
PWA Studio 10 adds mega menu support, store switcher dropdown, and expanded payment options, advancing headless commerce capabilities.

PWA Studio 10 Released with Major Feature Updates
Adobe has released PWA Studio 10, a significant update to its open-source toolkit for building Progressive Web App storefronts. This release introduces highly requested features that strengthen PWA Studio's position as a comprehensive solution for headless commerce.
Key Features in PWA Studio 10
Mega Menu Support: Complex navigation structures are critical for large catalogues and multi-brand retailers. PWA Studio 10 introduces native mega menu functionality, allowing merchants to build sophisticated, multi-column navigation with product imagery and promotional content. This gives customers a faster, more visual way to browse your catalogue.
Store Switcher Dropdown: For merchants operating multiple brand storefronts or international locations, the new store switcher makes it seamless for customers to browse and purchase from different stores within the same application. The feature respects customer preferences, local currency and language settings, simplifying global commerce.
Expanded Payment Options: PWA Studio 10 broadens payment method support, including new integrations and simplified configuration for popular payment providers. Whether you support Apple Pay, Google Pay, traditional credit cards or regional payment methods, the expanded framework accommodates diverse customer preferences without custom development.
Performance and Developer Experience Improvements
Beyond new features, PWA Studio 10 includes performance optimisations and improved developer experience. Faster build times, better debugging tools and clearer documentation make building and maintaining custom storefronts more efficient.
For developers, this means shorter deployment cycles and fewer friction points when extending functionality. For merchants, this translates to faster time-to-market for new features and initiatives.
Why PWA Studio Matters
PWA Studio is Adobe's answer to the demand for flexible, modern storefronts. Unlike traditional monolithic platforms, PWA Studio allows merchants to build exactly the experience their customers deserve, without inheriting legacy constraints. The storefronts built with PWA Studio are fast, mobile-friendly and fully customisable.
These updates—mega menus, store switching and payment flexibility—address real merchant needs. They're the result of listening to the community and prioritising features that reduce custom development burden.
Ideal for Headless Commerce
If you've been considering a headless commerce strategy, PWA Studio 10 demonstrates that Adobe is committed to making headless viable and practical. You're not sacrificing functionality or features when you decouple your storefront from your backend; instead, you're gaining flexibility and control.
At Tom&Co, we've been building headless experiences for over a decade. PWA Studio represents an excellent foundation for merchants ready to embrace modern commerce architecture.
Getting Started
PWA Studio 10 is available now. If you're running PWA Studio or considering it for your next project, review the release notes and test new features in your environment. The mega menu and store switcher features, in particular, are game-changers for merchants with complex catalogue structures or international operations.
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