Product Recommendations Added to Page Builder

Adobe has announced a significant enhancement to Page Builder that brings intelligent product recommendations directly within reach of merchants. Starting this month, shop owners can now add AI-powered recommendations to any page without requiring developer assistance.

Making Recommendations Accessible to All Merchants

Previously, implementing product recommendations required technical expertise and custom development. With this update, the barrier to entry has been substantially lowered. Merchants can now leverage the power of personalised recommendations through Page Builder's familiar drag-and-drop interface, making it accessible to teams of all technical levels.

This development represents a significant shift in how merchants approach merchandising strategy. Rather than relying on static product displays, shops can now implement dynamic recommendations that adapt based on customer behaviour and preferences.

Technical Implementation and Benefits

The AI-powered recommendation engine analyses customer browsing and purchase patterns to surface relevant products at strategic points throughout the shopping journey. Whether on category pages, product detail pages, or custom landing pages, merchants can now create targeted recommendation blocks that drive engagement and increase average order value.

The integration is seamless, with recommendations working across both desktop and mobile experiences. The system automatically adjusts recommendation layouts based on available space and device type, ensuring a consistent user experience across all channels.

Impact for E-commerce Merchants

This enhancement democratises access to sophisticated merchandising tools that were previously available only to larger retailers with dedicated development resources. Merchants can now experiment with different recommendation strategies, test placement options, and optimise conversion rates with greater agility.

For businesses operating on Adobe Commerce, this feature opens new opportunities to improve customer experience and drive revenue growth. The ability to quickly implement recommendations across multiple pages allows merchants to respond rapidly to market trends and customer preferences.

This update reinforces Adobe Commerce's commitment to empowering merchants with tools that combine ease of use with powerful functionality. As e-commerce continues to evolve, features like these help level the playing field between established retailers and growing businesses seeking to compete effectively.